The Ad Council and Keep America Beautiful are partnering with popular online grocer, FreshDirect, to feature messaging from their national I Want to Be Recycled public service advertising campaign on all FreshDirect delivery boxes.

The collaboration, announced in advance of America Recycles Day on November 15 is a part of ongoing efforts to raise awareness about the benefits of recycling and encourage recycling to become a daily social norm.

Beginning this week and continuing year-round, the new FreshDirect cardboard delivery boxes featuring messaging from the PSA campaign will be delivered throughout the greater New York, New Jersey, Connecticut and Delaware metro areas, as well as the greater Philadelphia, Penn., area.

The boxes include the line, "I want to be a cereal box. Recycle Me." They also direct customers to visit IWantToBeRecycled.org, where they can access a localized search tool to find curbside locations or recycling centers in their area and receive more information on how and what to recycle. 

11/18/2013